About Dayton Toyota | Toyota Dealership New Jersey

Did you know that Dayton Toyota is
one of the oldest Toyota Dealerships in the United States?


The origin of Dayton Toyota started back in 1959 in a small garage in Jamesburg, New Jersey as Lincoln Avenue Motors.
  Mr. Lew Reynolds was the owner and he had a reputation for taking great care of his customers.  Toyota was brand new in the United States and the dealership started with only three new Toyota models to sell.  But business grew quickly as Toyota added the Corona, Land Cruiser, 4Runner, Corolla, Camry and many other models.  Lincoln Avenue Motors customers were always treated by Mr. Reynolds and his staff like family. 

Dayton Toyota history
Lincoln Motors old Dayton

Lincoln Avenue Motors
Jamesburg, NJ

Mr. Reynolds legacy is carried on today even though his small garage has now grown to a 21 acre state-of-the-art facility on Route 130 in South Brunswick, NJ .  Despite its size, Dayton Toyota and its current staff and owner, David Nappa, continue to treat customers like family.  Many customers from Lincoln Avenue Motors (and one member of Mr. Reynold's staff) remain loyal to Dayton Toyota today. Mr. Reynolds remained a loyal customer of Dayton Toyota until his passing a few years ago.

Dayton headquarters today
Dayton Toyota

In addition to being one of the first Toyota Dealers in the United States, Dayton Toyota has received numerous awards for our outstanding treatment of our loyal customers.  Dayton Toyota is an award winning dealership, receiving the prestigious Toyota President's Award an unbelievable 11 times!

As a customer, this means that you are always in competent and caring hands at Dayton Toyota.  You'll never experience high-pressure tactics and you will find expert advice and our best prices possible for all of your automotive needs.  

You can also visit Dayton Toyota and see for yourself our stellar lineup of new Toyota models, including the Camry, Sienna, Prius, Avalon and Tacoma, and our top-notch auto repair and service facilities. Plus, meet our knowledgeable and friendly staff!  You can find us at 2291 US Route 130 South Brunswick, New Jersey.

From new Toyota models to used cars, routine maintenance to repairs, Dayton Toyota serves the community in Monroe, Princeton, East Windsor, Spotswood and Hightstown NJ. And if you want to repair your vehicle yourself, we can get you any of the manufacturer-certified Toyota parts you might need along the way.

We sell & service all Toyota car models including the Toyota Yaris, Toyota Corolla, Toyota Matrix, Toyota Camry, Toyota Prius, Toyota Venza, and the Toyota Avalon. We also service all Toyota Vans and SUVS including Toyota RAV4, Toyota FJ Cruiser, Toyota Sienna, Toyota Highlander, Toyota 4Runner, Toyota Sequoia, and the Toyota Land Cruiser. We sell & service Toyota trucks as well including Toyota Tacoma and Toyota Tundra.  We're proud to serve Central New Jersey as a local Toyota dealership near Monmouth, Mercer and Middlesex counties.  Our loyal customers travel from all over the state to purchase and service their vehicles at Dayton Toyota.  They can be found in Monroe, East Brunswick, Hightstown, North Brunswick, Plainsboro, Dayton, Cranbury, Monmouth Junction, Princeton, Spotswood and Helmetta.  We also have customers in Kendall Park, Somerset, Princeton Junction, Trenton, Old Bridge, Edison, New Brunswick, Englishtown, South River, Metuchen, Highland Park, Milltown, Piscataway, Parlin, Franklin Park, Fords, Howell, Allentown, Freehold, Millstone, Jackson, Belle Mead, Colonia, Iselin Woodbridge, Matawan and Skillman, NJ.  

The Dayton Toyota auto repair and service team believes excellence is a continuous pursuit. As such we're constantly training and retraining, and upgrading our maintenance and auto repair shops with the latest technologies available. Come once, and you'll immediately see the difference. And you don't have to take just our word for it. Ask around. The word on our high level of customer satisfaction has spread fast.

If you are thinking about a new vehicle, our experienced sales staff is eager to share its knowledge and enthusiasm with you.  We encourage you to browse our new inventory, pre-owned inventoryschedule a test drive  and investigate financing options .  You can also request more information about any Toyota or pre-owned vehicle using our online form  or by calling 732-329-9191

If you don't find your dream car, click on CarFinder
  and complete the form.  We will gladly inform you when a matching car arrives.  We look forward to welcoming you to the Dayton Toyota family!


Despite our accomplishments, we aim to continuously improve our service to you.  Drive up anytime at our No-Appointment-Necessary Express Lube; experience our 1 Hour Express Delivery Service; take advantage of our Online Guaranteed Service Appointments
, Complimentary Loaner Cars and Shuttle Service and On-Site Toyota Certified Collision Center; or relax in our State-Of-The-Art Customer Lounge with Free Wireless Internet Service, our "Quiet Room" with Personal Computer Workstations, complimentary refreshments and children's play area.  We will always honor you as our welcome guest and promise to respect your time and priorities.

Mr. Reynolds philosophy of treating every customer like family has been translated today into our Dayton Toyota 10 Point Value Guarantee.


Our 10-point Value Guarantee:

  1. You will always get our Very Best Price, upfront.
  2. You will be able to choose your dream vehicle from our complete inventory of over 400 New Toyota and Pre-Owned vehicles.
  3. Most Pre-Owned Vehicles are priced below Kelly Blue Book value.
  4. You will receive a ToyotaCare no cost scheduled maintenance plan with 24/7 roadside assistance with every New Toyota and Scion.
  5. Express Maintenance from 7:00am - 7pm Monday & Wednesday, 7am - 6pm Tuesday, Thursday & Friday & 8am - 5pm on Saturday
  6. We will honor your warranty no matter where you bought your Toyota or Scion.
  7. Free Towing to Dayton Toyota within 25 miles.
  8. Free scheduled Shuttle Service within 10 miles and Free Loaner Car with scheduled service when available.
  9. World Class Customer Lounge including complimentary pastries and coffee daily, free Wi-Fi & computer access, quiet lounge and children's play area.
  10. On-Site Certified Collision Center expertly repairing all makes and models like new and always accepting all insurance coverages.


Contact Information

Dayton Toyota

2291 US Route 130
Directions South Brunswick, NJ 08810

  • Sales: (866) 408-5129
  • Service: (877) 456-5315
  • Parts: (866) 982-6403
  • Body Shop: (855) 484-6483

Hours

  • Monday 7:00 - 9:00
  • Tuesday 7:00 - 9:00
  • Wednesday 7:00 - 9:00
  • Thursday 7:00 - 9:00
  • Friday 7:00 - 9:00
  • Saturday 8:00 - 6:00
  • Sunday Closed
See all department hours

Dealership Hours

  • Monday 7:00 - 9:00
  • Tuesday 7:00 - 9:00
  • Wednesday 7:00 - 9:00
  • Thursday 7:00 - 9:00
  • Friday 7:00 - 9:00
  • Saturday 8:00 - 6:00
  • Sunday Closed

Parts Dept. Hours

  • Monday 7:00 - 7:00
  • Tuesday 7:00 - 6:00
  • Wednesday 7:00 - 7:00
  • Thursday 7:00 - 6:00
  • Friday 7:00 - 6:00
  • Saturday 8:00 - 5:00
  • Sunday Closed

Service Dept. Hours

  • Monday 7:00 - 7:00
  • Tuesday 7:00 - 6:00
  • Wednesday 7:00 - 7:00
  • Thursday 7:00 - 6:00
  • Friday 7:00 - 6:00
  • Saturday 8:00 - 5:00
  • Sunday Closed
  1. Dayton Toyota

    2291 US Route 130
    South Brunswick, NJ 08810

    • Sales: (866) 408-5129
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