After months of anticipation, the 2014 Corolla has finally hit our lot at Dayton Toyota. We'd be lying if we said we weren't excited to offer this car to our South Brunswick, NJ drivers. The car has received quite the stylish redesign for the new model year, and to celebrate, the automaker is running an ad commemorating how the Corolla has kept people partying throughout its lifetime.
Called "Style Never Goes Out of Style," the ad depicts people of the 60s, 70s, 80s and 90s all partying appropriately around a Corolla of that era. Celebrating the dance parties of all eras, it portrays the car as a trendy, stylish, and the kind of auto you can really get down with.
According to the automaker, the car is a part of a greater "Elevate" campaign targeting the Millennial generation. In the words of Ed Laukes, VP of marketing communications for Toyota Motor sales USA Inc., "The 'Elevate' campaign speaks to the evolution of the Corolla and Toyota's commitment to delivering exciting products that engage consumers in new ways."
"We're thrilled to debut a fun campaign that reaches a younger audience through social, digital and mobile elements that convey the Corolla's elevated design."1
And so are we! To find out why the Corolla has been beloved by drivers and the automotive industry alike for as long as it has, swoop on down to our showroom. We can overview all the features that make this modern car stand out. If this car suits your fancy, let us know, and you can groove out to a test drive.
SOURCE: 1 http://www.autoblog.com/2013/09/07/2014-toyota-corolla-commercial-video/
Categories:
News
