Ever since Toyota
began importing vehicles into the US, the manufacturer’s relentless
commitment to quality has continuously kept the company gracefully surging
ahead of the aggressive automotive pack. Dayton Toyota knows the Toyota Camry remains the #1 selling car in the US
year after year, but perhaps we aren’t sure why. So what is it about Toyota that makes their
vehicles top sellers decade after decade?
Maybe a better question is
what Toyota
does for us. The company has firmly kept their commitment towards fuel
efficiency and reliability since the very first vehicle rolled onto the Dayton Toyota
lot in 1959. After all these years, Toyota
remains steadfast in their promise to keep our customer’s safe on the road. No
other car company consistently maintains such high crash test ratings. Toyota’s
recall records are remarkably slim compared to the competition.
The manufacturer’s reputation
for producing well-engineered cars and trucks that are built to last a long,
long time speaks for itself. It’s not unusual to see a Toyota odometer turning the 300k mark. Don’t
we all want a car that’s on the road rather than the repair shop? That may
sound like an impossible dream but Toyota
has managed to make it come true. Toyota’s
production system is not only about providing durability. They maintain a core
philosophy of excellence as carefully as they build vehicles. No other brand
holds its resale value so well.
While competitors desperately
fill the market with delicate gizmos and faddish designs, Toyota vehicles maintain their presence with
a simple, stylish, uncluttered appearance which is updated with invisible
fluidity from model year to model year. Toyota’s lightweight, durable body and
trim has always stood out in a market which seemingly builds vehicles to rust.
Toyota's expansion into North America is a
boon for the struggling US
economy, providing jobs and profit sharing as part of their remarkable
production philosophy. The company’s presence on US soil is as efficient as their
vehicles. Plant closures and bailout programs are noticeably absent from the
company’s operating philosophy.
Toyota’s responsibility towards us extends
into the environment with the introduction of the eco-friendly Prius. And the
company continues to seek innovative ways to create affordable, alternative
fuel vehicles.
What drives Toyota's performance record should be
obvious. It's us. We asked for a durable, reliable, fuel efficient vehicle and
we got it. Toyota gives it to us time and time again.
