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We're sure that reselling your brand-new Toyota is one of the last things you think about when purchasing a new vehicle. But protecting your investment is an important aspect for most products people buy. Cars are no different. Retaining the value of major purchases is a practice that everyone in the market for a new or used Toyota has to consider. Here at Dayton Toyota there is one less thing to stress about and we are pleased to share with you that Kelly Blue Book (KBB) has named Toyota the Best Resale Value Brand overall.

If you're still not convinced on the cost saving high gas mileage of the new 2013 Toyota Prius you may want to look into a recent study by the National Insurance Crime Bureau. The study indicates that Prius theft rate between 2008-2010 was one in 606 compared to one in 78 for all other cars.

The Toyota Prius: Some love it, some hate it - But, one thing is for sure: it's one efficient auto.

That's because when Toyota designed it over a decade and a half ago now, it designed it strictly for practicality - hence its wedge-like design which lends itself to superb aerodynamics and subsequent efficiency. But, Toyota, being the humble automaker it is, recognizes that not everyone appreciates a vehicle that is just practical, and to…

If you've been keeping up with the latest Toyota news, you likely know our favorite Japanese automaker is planning on producing a new sedan that's powered by hydrogen fuel cell technology. And while we here at Dayton Toyota are certainly excited, creating it is a rather big risk. After all, hydrogen fuel cell technology is one of the least understood platforms in the automotive world.

In other words, Toyota needs to educate the…

We here at Dayton Toyota are firm believers in the performance and utility found in the Tundra full-size pickup truck, but even we were a bit skeptical upon hearing that it would be towing the Space Shuttle Endeavor to its final resting place. After all, it's one thing to tow a trailer; it's something entirely different to haul a 150,000-pound space craft.

That said, we were on the edge of our seats…

Toyota is famous for always hearing their customers out. It's why the automaker has expanded their hybrid offerings from just the one Prius to an entire Prius family. It's why the new Toyota lineup offers some of the safest, most fuel-efficient models in the world. And, it's also why Toyota now offers features like Entune and ToyotaCare as standard amenities.

In addition to this, Toyota is going to do something that bucks...

In the area surrounding Chicago, Illinois, there are 112 Toyota dealerships and 70 local Toyota associates, and Toyota has wasted no time in investing money and energy into building a solid foundation for this major section of the Toyota network. As such, they recently broke ground at a new Toyota Training Center in nearby Aurora, the result of a $4.9 million investment.

When the 15,000 square foot center is completed next summer, it...

Of course you know that Toyota has been at the forefront of fuel-efficient technology for the better part of the last two decades. Take for example, the game-changing Toyota Prius, and all of its new siblings - the Prius v, Prius c and Prius Plug-in. Needless to say, even though the Japanese automaker knows they have an award-winning formula, they're not content to just rest on their laurels.

So then you may be wondering...

Here at Dayton Toyota, our number one goal is to help you find a dependable car that will last you many years and many many miles. It doesn't matter to us which shape you which your vehicle to take - from a fun compact car like a new Toyota Camry to a certified-used vehicle with some miles on the odometer. Or maybe your ideal family/errand/weekend car is a hybrid? Well, if you know...

What can you expect from the 2013 Toyota Corolla when it arrives at Dayton Toyota? Many of the same enhancements the automaker made to the compact sedan for 2012 will carry over to the next model year, except a new grille design and chrome accents pep up the exterior. Updates to the Display Audio System are also in store. The bottom line is: Toyota has left the ever-popular Corolla mostly intact, meaning it's just...