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For football fans who aren't lucky enough to have their team play in the Super Bowl, the commercials are the next best thing. These commercials are funny, entertaining and appealing to fans. While most of the commercials will be a mystery to the public until the big game, we do know that Toyota plans on making a 'big bang' with its commercial.

Toyota is always improving their vehicles and making them safer. In today's automotive world it seems more and more importance is being placed on fuel-efficiency. But here at Dayton Toyota, we understand that safety is a major concern for every one of our customers. That's why we are very proud to tell you about Toyota's latest safety development.

Everyone at Dayton Toyota in South Brunswick, cannot wait to get behind the wheel of the redesigned 2013 Toyota RAV4. We have been eagerly awaiting its arrival onto our lot since it was debuted in late November, at the L.A. Auto Show. For those of you who missed its debut, there are quite a few reasons why we are getting impatient. It's just so cool we at the edge of our seats in anticipation.

We're sure that reselling your brand-new Toyota is one of the last things you think about when purchasing a new vehicle. But protecting your investment is an important aspect for most products people buy. Cars are no different. Retaining the value of major purchases is a practice that everyone in the market for a new or used Toyota has to consider. Here at Dayton Toyota there is one less thing to stress about and we are pleased to share with you that Kelly Blue Book (KBB) has named Toyota the Best Resale Value Brand overall.

If you're still not convinced on the cost saving high gas mileage of the new 2013 Toyota Prius you may want to look into a recent study by the National Insurance Crime Bureau. The study indicates that Prius theft rate between 2008-2010 was one in 606 compared to one in 78 for all other cars.

The Toyota Prius: Some love it, some hate it - But, one thing is for sure: it's one efficient auto.

That's because when Toyota designed it over a decade and a half ago now, it designed it strictly for practicality - hence its wedge-like design which lends itself to superb aerodynamics and subsequent efficiency. But, Toyota, being the humble automaker it is, recognizes that not everyone appreciates a vehicle that is just practical, and to…

If you've been keeping up with the latest Toyota news, you likely know our favorite Japanese automaker is planning on producing a new sedan that's powered by hydrogen fuel cell technology. And while we here at Dayton Toyota are certainly excited, creating it is a rather big risk. After all, hydrogen fuel cell technology is one of the least understood platforms in the automotive world.

In other words, Toyota needs to educate the…

We here at Dayton Toyota are firm believers in the performance and utility found in the Tundra full-size pickup truck, but even we were a bit skeptical upon hearing that it would be towing the Space Shuttle Endeavor to its final resting place. After all, it's one thing to tow a trailer; it's something entirely different to haul a 150,000-pound space craft.

That said, we were on the edge of our seats…

Toyota is famous for always hearing their customers out. It's why the automaker has expanded their hybrid offerings from just the one Prius to an entire Prius family. It's why the new Toyota lineup offers some of the safest, most fuel-efficient models in the world. And, it's also why Toyota now offers features like Entune and ToyotaCare as standard amenities.

In addition to this, Toyota is going to do something that bucks...

In the area surrounding Chicago, Illinois, there are 112 Toyota dealerships and 70 local Toyota associates, and Toyota has wasted no time in investing money and energy into building a solid foundation for this major section of the Toyota network. As such, they recently broke ground at a new Toyota Training Center in nearby Aurora, the result of a $4.9 million investment.

When the 15,000 square foot center is completed next summer, it...